The Best Video Monetization Platforms
Video monetization is skyrocketing growth for broadcasters and online brands. Streaming research shows that video ads grew by 46% last year, with live content doubling its market share. Not to mention that online viewership is up by 72%.
The future of video monetization is looking even more promising in the new year as we approach the end of 2022. Proving how audiences respond well to online video streaming and over-the-top video solutions.
For broadcasters and video content creators, that means there are now more options available for monetizing videos. Gone are the days when the only way to monetize video content was via YouTube. Regardless of your chosen niche, you can generate and maintain multiple revenue streams for the video content you work so hard to create.
Whether it’s mastering the basics of creating and monetizing content or learning to broadcast, today’s content creators have a diverse toolbox of software and platforms at their disposal. You can magnetize views and earn a living through video monetization if you have a unique perspective to share with the world.
That’s great news for broadcasters passionate about bringing their content to the world stage, and those who wish to make video creation their full-time careers.
The upsurge in video monetization options presents an opportunity for organizations to monetize their video libraries and create stable streams of recurring income. From ad-supported content and viewer subscriptions all the way up to pay-per-view and on-demand services, monetization is the new standard of profitable media delivery and consumption.
All these choices can make selecting the right video monetization platform an overwhelming task for broadcasters, both newbies and veterans.
Wondering about the best way to monetize videos? That’s what we’ll cover in today’s article. Also, we will talk about what video monetization is and how it works. We will also discuss various video monetization models (AVOD, SVOD, and TVOD) that are proven to work for video creators just like you. We’ll see how these can be used with both live streaming and video on demand. Lastly, we will touch upon paywalls and review the best video monetization platforms of 2021.
Hopefully, this blog will help you make informed decisions about all the monetization options available to you, as well as some things you must keep in mind to maximize video monetization opportunities for your content.
Video content monetization platform technology is changing all the time. This post has been updated to reflect the most accurate information on video monetization as of November 2022.
Simply put – video monetization is getting paid for the videos you publish online. Not so much for the creation but rather when audiences view or download your content. The more people that watch, the greater your earnings from any particular video.
Broadcasters can generate revenue from their videos in many different ways. The most common include:
- Inserting ads
- Incorporating sponsors
- Offering subscriptions
- Creating product reviews
- Service reviews
Generating income from your videos is based on these distinct video streaming business models.
- Access to individual content: when you serve the needs of your audience well, followers will pay to view the content you create. Educational curricula, training courses, and other digital downloads are prime examples.
- Access to your audience: advertisers with a product or service (that aligns with your brand) will sponsor ads or pay for placement within your video content. Think about promoting workout gear or supplements to a fitness audience or running team apparel ads during a live sports event.
- Access to your platform: as a broadcaster, creating a subscription model to access premium content – or your entire video-on-demand library – is a smart monetization play. This model works especially well for media agencies, online publishers, and others with vast content collections that are already established.
Some organizations may hesitate to charge fees or subscriptions for accessing premium content. Believing that such actions will be perceived negatively or turn away loyal visitors. However, in the case of most brands, the opposite is true. Utilizing the best ways to monetize videos doesn’t necessarily have to spell doom for your vision as a brand or organization.
Learning how to monetize videos and focusing on delivering value-added content is a surefire strategy to increase revenue for any brand. Keep in mind that if the information you provide is valuable and compelling, viewers will gladly pay to benefit from it.
Especially if the content is entertaining, solves a problem, or helps viewers grow.
Video Monetization Stats and Facts
Still unsure if video monetization is worth the hassle for your brand? The best way to understand the true potential that video monetization unlocks is by seeing the stats.
Here are a few interesting trends in video monetization:
- The online video industry is forecasted to be worth $124.6 billion by 2025
- Experts expect the total value of global video subscriptions to reach $338 million this year
- Over half of viewers report that they’d rather watch a live stream with ads rather than pay a subscription fee
- The median U.S. household now contains an average of five streaming devices, with 18% having ten or more
- 76% of US broadband homes now have OTT subscriptions
- Ad revenue from OTT video streaming is expected to reach $129 billion by 2023
Want to learn more about the general online streaming landscape? Check out our live-streaming statistics post to review 100+ stats and trends.
Conclusion
Video monetization is a catalyst for growth, profit, and sustainability. If you’re a video content creator, make sure you claim your share of this growing trend. One of the best ways to jump on the bandwagon is to utilize a platform that supports your growth.
Mslive makes it easy to profit from live-streaming content or existing video-on-demand libraries. The platform supports its users in multiple ways, from its easy-to-understand video analytics tool that seamlessly transforms data into actionable steps. Or its sturdy 24/7 user support, which ensures your viewers enjoy uninterrupted streaming around the clock.
Our powerful online video solution offers enterprise-grade performance, security, and monetization features, all for a single low price.
Each package includes secure video streaming reliable performance via top-tier CDNs, and customizable video content and player management APIs. No other solution offers so much value at such an affordable price.
Providing quality content to audiences is more important than ever, and organizations that do it well can generate substantial revenue from ads, subscriptions, and pay-per-view transactions.
Learning how to monetize your videos better can open up new revenue streams for your business or organization. As a video content creator or broadcaster, content monetization platforms are an essential tool that lets you make the most out of your video creations. Mslive lets you monetize videos without any extra steps or hassle, so you can focus on creating quality content for your viewers.
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